Product & Service Strategy
Defining strategic direction, opportunities, and long-term vision for products and services.
I believe in design as a tool for impact — leading initiatives that transform experiences and create real value.
Communicative and passionate about turning ideas into experiences, I’ve built my career at the intersection of design, technology, and product strategy. Over the past 15 years, I’ve led UX teams across different contexts, always with a hands-on approach — combining strategic vision with close involvement in both the team and the delivery.
I believe real impact only happens when we balance strategy, performance, and people. That’s why I strive to create collaborative environments that unlock talent and deliver consistent results for the business.
Defining strategic direction, opportunities, and long-term vision for products and services.
Leading discovery, ideation, and validation with stakeholders to generate relevant solutions.
Using artificial intelligence to accelerate workflows, generate insights, and expand possibilities.
Structuring and scaling design operations through processes, tools, and governance.
Working closely with product, engineering, data, and business teams to ensure integrated delivery.
Setting clear, measurable goals that guide teams toward tangible results.
Analyzing user value and generating continuous learning through qualitative and quantitative data.
Fostering individual and team growth through shared culture, feedback, and consistent support.
Leading people and projects with strategic vision, team care, and a focus on meaningful impact.
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A platform that connects students and teachers in just a few clicks, offering both in-person and online classes directly through the app.
Digital transformation project of the SME, bringing greater efficiency and usability to support teachers, administrators, and millions of students in the municipal network.
Transformation of POS(Point of Sale) and back-office systems, optimizing the management and operation of franchises and company-owned stores across the country.
A model created to support designers in their career growth, connecting individual aspirations, peer feedback, and the company’s strategic goals.
PretUX was founded in 2020 with a clear purpose: to transform lives through design and technology.
We believe that diversity and inclusion are essential paths to creating real impact — that’s why our mission is to empower Black professionals to access and thrive in the tech industry, a field still predominantly white, by promoting racial equity through collective support and an antiracist vision.
With the help of partner schools and companies — mainly through scholarships — we've already surpassed R$ 1.4 million in investments (R$ 1,476,402.86), benefiting over 1,800 people with access to courses, mentorships, and design and technology events.
As co-founder, I’ve led this initiative from the beginning, building bridges between companies, schools, and professionals — proving that design has the power to change paths, open doors, and shape the future.
Learn more at www.pretux.com.br
“Lidera com empatia — tanto com os usuários quanto com a equipe”
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“Leads with empathy — toward both users and the team.”
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“A remarkable leader and a highly skilled UX professional.”
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“Strategic thinking combined with flawless UX design execution.”
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“An excellent professional — creative, dynamic, and in tune with innovation.”
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“Creative, proactive, and resilient in just the right measure.”
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